What is a Tap Handle?
A tap handle is a crucial component of any draft beer system. It is the lever or knob that is used to control the flow of beer from the keg to the glass. Tap handles come in various shapes, sizes, and designs, and they are often customized to represent a specific brand or brewery. These handles are not only functional but also serve as a marketing tool, helping to attract customers and create brand recognition.
The Purpose of a Tap Handle
The primary purpose of a tap handle is to control the flow of beer from the keg. When a bartender pulls or pushes the tap handle, it opens or closes the valve that allows beer to flow through the draft system. This control is essential for pouring the perfect pint, as it allows the bartender to regulate the speed and amount of beer being dispensed. Additionally, tap handles also serve as a visual cue for customers, indicating which beers are available on tap.
Types of Tap Handles
Tap handles come in a wide variety of styles, ranging from simple and traditional to elaborate and eye-catching. Some common types of tap handles include:
Standard Tap Handles:
These are the most basic type of tap handles, typically made of wood or plastic. They are often cylindrical in shape and feature a simple design with the brewery’s logo or name. Standard tap handles are commonly used for popular and widely available beers.
Custom Tap Handles:
Custom tap handles are designed specifically for a particular brand or brewery. They can be made from a variety of materials, including wood, metal, or even glass. These handles often incorporate unique shapes, colors, and branding elements to create a distinctive and memorable look.
Novelty Tap Handles:
Novelty tap handles are designed to stand out and grab attention. They often feature whimsical or themed designs, such as sports teams, animals, or pop culture references. These handles are commonly used in bars or breweries that want to create a fun and playful atmosphere.
Collectible Tap Handles:
Collectible tap handles are highly sought after by beer enthusiasts and collectors. These handles are typically limited edition or one-of-a-kind designs that commemorate special events or collaborations. Collectible tap handles can be made from various materials and often have intricate detailing or unique features.
Benefits of Custom Tap Handles
Custom tap handles offer several benefits for breweries and bars:
Brand Recognition:
Custom tap handles allow breweries to showcase their brand and create a consistent visual identity. By incorporating their logo, colors, and unique design elements, breweries can increase brand recognition and differentiate themselves from competitors.
Marketing Tool:
Tap handles act as a form of advertising, attracting customers and enticing them to try a particular beer. Eye-catching and well-designed tap handles can draw attention and generate interest, ultimately leading to increased sales.
Customer Engagement:
Custom tap handles can spark conversations and engage customers. When a tap handle features an interesting design or tells a story, it creates a connection between the customer and the brand. This engagement can lead to a more memorable and enjoyable drinking experience.
Conclusion
In conclusion, a tap handle is a vital component of any draft beer system. It not only controls the flow of beer but also serves as a marketing tool and a way to engage customers. With a wide variety of styles and designs available, breweries and bars can customize their tap handles to create a unique and memorable experience for beer enthusiasts.